Joel Longstreth

Post Consumer Recycled Content ” Gen 3 ” Solution ?

Giant retailers and consumer product companies are frantic to be perceived as green and sustainable.  Meantime, the major plastic resin producers are doubling down on conventional fossil-fuel based resins.  Sounds like a script straight out of  The Innovator’s Dilemma. ” Gen 1 ” is defined as plastics derived from fossil fuels.   “Gen 2” is plastic derived from agricultural sources

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Plastic Shortages

Part of Harvey’s aftermath will be a shortage of plastics.  The general public cannot see it yet.  Many plastic processors and especially their customers are in denial.  Many large processors have shut down and sent their employees home.  For us old timers, recent events conjure up shortages of 1973 – 1974, 1998 and 2005. The

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Designing for Recycling and Sustainability

Cradle-to-Cradle, Recyclability, Sustainability and reclamation have historically been low priorities in design considerations.  The biggest obstacle to these goals is dissimilar materials in the same product.  Just as form follows function, selection of raw materials teamed up to do a job is determined by the properties raw materials can deliver. Recycle Across America correctly attributes the

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