Post Consumer Recycled Content ” Gen 3 ” Solution ?
Giant retailers and consumer product companies are frantic to be perceived as green and sustainable. Meantime, the major plastic resin producers are doubling down on conventional fossil-fuel based resins. Sounds like a script straight out of The Innovator’s Dilemma. ” Gen 1 ” is defined as plastics derived from fossil fuels. “Gen 2” is plastic derived from agricultural sources …
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